Placeholder is a small library in the centre of Moscow. It is a place aimed primarily at creative professionals and students, who mainly come there to look at good design of either the books themselves or the content contained in them. The problem was that it didn't have a proper system to surf through the slowly increasing assortment of books.

I created a catalogue prototype for this library. I took a very playful approach to the design, which is quite atypical for a library, but fitting for this particular case, because once again: the library is for creatives.

The basis of my design system is to use the number of pages as a height for each entry in the catalogue, and also every image in the album page. All of the text is typeset systematically for the lines to take up all of the space in each section. The number of lines also depends on the amount of characters in a book’s name. Everything looks like a rotated bookshelf, and the stretched out type creates a sense of this shelf being full to the brim. This correlates very well with the Placeholder, as a very small amount of space is filled up with almost too many books.